This self-initiated project explores branding for a high-end, clean skincare line rooted in natural ingredients and ritual-based self-care. Designed to feel warm, luxe, and minimalist with organic texture, the brand speaks to Millennial and Gen Z consumers who prioritize slow, intentional beauty routines. The studio developed a full brand identity including naming, logo, color palette, typography, packaging design, a homepage concept, and social mockups. Each product—like the Cleanse cleansing oil, Veil moisturizer, and Ground ritual oil—is positioned as a step in a larger self-connection ritual. The brand voice is poetic, calming, and grounded, offering a thoughtful counterpoint to the often clinical tone of clean beauty. The result is a cohesive, elevated brand system that centers nourishment, intentionality, and modern rituals of care.