Abol Coffee is a brand rooted in ritual, reborn with edge. Inspired by the traditional Ethiopian coffee ceremony, this concept reimagines the act of gathering over coffee for a modern, design-conscious audience. We developed a full brand identity that honors heritage while pushing visual and verbal boundaries—from warm, minimalist packaging to bold campaign language that invites community without taking itself too seriously. Our work extended into seasonal storytelling, immersive in-shop experiences, and a genre-bending DJ coffee shop series—turning a daily habit into a shared cultural moment. At its core, Abol isn’t just about coffee. It’s about connection, curation, and doing things with intention.