At our studio, we partnered with ayo, a joy-centered fitness brand founded by a proud Black-Nigerian woman offering one-on-one coaching rooted in wellness, community, and self-acceptance. Our goal was to craft a visual identity that embodied warmth, strength, and inclusivity. We delivered a full brand identity including logo design, color and type systems, art direction, and brand guidelines, as well as social media templates and strategy. The result is a vibrant, empowering brand presence that reflects ayo’s mission to make movement a celebration of every body.