Nest Health is a hybrid pediatric care startup on a mission to bring personalized, whole-family care into the home. As part of the founding creative team, the studio led the development of the brand identity and digital presence from the ground up. We were tasked with crafting a brand that felt both clinically credible and emotionally resonant—warm, trustworthy, and accessible to modern families navigating an often overwhelming healthcare system. Through a soft, calming visual language, approachable typography, and human-centered UX, we helped Nest articulate its mission of radically accessible care. We created a flexible identity system, designed and launched the website, and developed a social content strategy that emphasized inclusivity and calm. The result was a cohesive brand experience that positioned Nest as both a healthcare provider and a supportive presence in the lives of the families it serves.